AI Insights · Timothy · March 2021
Q1 2021 Performance of Top Fashion Games on Android in Brazil
A glance at the Q1 2021 performance of leading fashion games on Android in Brazil, showcasing download and user activity trends. Insights from Sensor Tower reveal the dynamics of this mobile gaming category.
In the first quarter of 2021, Brazil's Android platform saw varied performances across top fashion gaming apps. Sensor Tower provides a detailed look into these trends, emphasizing downloads and weekly active users.
Firstly, Project Makeover by Magic Tavern, Inc. experienced a decline in downloads from 366K in the first week of January to 124K by the end of March. Weekly active users peaked at 466K in late January before stabilizing around 440K towards the quarter's end. Revenue followed a downward trajectory, from 18K USD in early January to approximately 13K USD by the close of March.
Crowdstar Inc's Covet Fashion: Dress Up Game also saw a decrease in downloads, starting the quarter with 6K and ending with 4K. Active users had a slight dip from 54K to 34K. Revenue displayed volatility, with a peak of 11K USD mid-February and ending the quarter at around 4K USD.
CrazyLabs LTD's Super Stylist Fashion Makeover showed a more positive trend in downloads, from 49K in the first week of January to 71K at the quarter's end. Weekly active users presented an upward trend as well, from 531K to 569K. However, revenue saw a general decline, from 2K USD to just over 1K USD by March.
King's Diamond Diaries Saga did not report any new downloads for the quarter. Active users decreased from 4.5K to 1.8K, and revenue experienced a slight fluctuation, ending the quarter at 616 USD.
Finally, Fashion Fantasy from Libii had a decrease in downloads, from 2K at the start of January to 1.6K by March, while active users showed a slight decrease from 9.5K to 8.7K. Revenue saw a rise mid-quarter with 918 USD in early February but concluded the quarter at around 613 USD.
To gain more insights into the performance of these and other mobile applications, Sensor Tower's comprehensive analytics platform offers further in-depth analysis.